Are you a Dignity Champion?

Tuesday, January 29, 2019

Friday, 1st February 2019 is Dignity Action Day. Dignity Action Day is an annual opportunity for health and social care workers, and members of the public to uphold people's rights to dignity and provide a truly memorable day for people who use care services.

For Dignity Action Day 2019, Cream Health Care would like to promote the importance of Dignity in Care by asking; Are you a Dignity Champion?

Are you a Dignity Champion?

Dignity Champions are people who believe that ensuring dignity and respect for people using services is a cause worth pursuing. To Dignity Champions, being treated with dignity isn’t an optional extra, it’s a basic human right. They believe it is not enough that services are efficient, they must be compassionate too. Champions aim to work in partnership with providers to improve the quality of services.

Dignity Champions include health and social care managers and frontline staff. They also include MPs; councillors; non-executive directors; members of local action groups; and people from voluntary and advocacy organisations. People who use care services; their relatives and carers; as well as members of the public; are also Dignity Champions.


Did you know that Jenny is a Dignity Champion?


We encourage all of our new starters to sign up to be Dignity Champions and we regularly promote the importance of dignity to all of our staff.

If you are not already signed up, you can do so here:


If you are already a Dignity Champion, then please spend a couple of minutes reminding yourself of the 10 Dignity Do’s.


The 10 Dignity Do’s

  1. Have a zero tolerance of all forms of abuse
  2. Support people with the same respect you would want for yourself or a member of your family
  3. Treat each person as an individual by offering a personalised service
  4. Enable people to maintain the maximum possible level of independence, choice and control
  5. Listen and support people to express their needs and wants
  6. Respect people's right to privacy
  7. Ensure people feel able to complain without fear of retribution
  8. Engage with family members and carers as care partners
  9. Assist people to maintain confidence and positive self-esteem
  10. Act to alleviate people's loneliness and isolation


For more information about Dignity Action Day 2019 and Dignity Champions, visit the Dignity In Care campaign’s website:

If you are on Twitter don’t forget to check out #DAD2019 on Friday to see what people all around the country are doing to celebrate Dignity Action Day 2019.